The Attention Experiment Book the free taster

How much of the working day gets lost in the loop?

Sessions on phones, focus and AI for teams, leaders and co-working spaces.

Katie Brockhurst

I'm Katie Brockhurst. I spent twenty-five years working inside social media, and now I teach people how digital platforms and AI impact our attention and wellbeing, with an experiment to try.

Seven days of noticing the pull and choosing what happens next, so people spend less time on autopilot and get back more of their focus, their thinking and the work they sat down to do.

Katie Brockhurst speaking at a live event

Most of us can't do our jobs without technology. But the phone on the desk, the messages that never stop and now AI are all designed to keep us engaged, and that pulls on the focus people need to do good work.

The same design logic that kept us scrolling is now being built into tools that talk back, remember us and learn from us. Many teams are using AI every day, but has anyone told them what it could be doing to how they think?

I'm not against social media, technology or AI. I use them in all kinds of ways, and I'm learning about this as it develops. Keeping up with the latest research is part of my working week.

Success can equal screen time

People in the UK are on track to spend nearly five years of their waking lives on their phones unintentionally, and four in ten say willpower alone isn't enough to change their phone behaviour.

The busier people are, the more their work pulls them online: one more message, one more check, one more app. Every switch costs focus, and most of us have never been taught what that switching does, or how to protect our attention from it.

AI brings a new pull. Quick prompting can turn into handing over the thinking. One study found that the more often people used AI tools, the lower their critical thinking scores, with 17 to 25-year-olds the most affected. That's your graduate intake. The evidence is still early and often small, but many employers are already noticing that AI gets the work done while junior staff lose the habit of thinking it through. Read more about the research

Policies and apps can help. But they work from the outside in. Lasting change comes from people understanding what's happening and having a simple way to catch it in the moment.

What happens in the session

Noticing is metacognition, and choosing is self-regulation. I've pointed that at how we use our phones and AI.

We start with our own use. We look at why our phones and AI keep pulling us back, the business models behind them, and what the research says about attention, focus, thinking and wellbeing.

Information on its own doesn't change habits, so the practice is body-based as well as thinking-based.

Then we get practical. A game of Scroll Loop Bingo, or Prompt Loop Bingo, surfaces the different doorways into our devices. We talk about what a loop feels like in the mind and the body, what already helps, and practise the sequence together, so everyone leaves with something to try.

Then a seven-day experiment, with a review at the end, so the practice has a chance to stick.

Try it for yourself first. Run the seven-day experiment with the free web app.

Start the experiment →
The experiment

One simple sequence, for phones and AI

Scroll · Loop · Notice · Choose for phones, and Prompt · Loop · Notice · Choose for AI. Read more before you book.

For phones What is a Scroll Loop? → The pattern that keeps us scrolling, and how to notice it. For AI What is a Prompt Loop? → The same pull, showing up in how we use AI.

Invite me in

Two offers, one for phones and one for AI, each with its own keynote, workshop and seven-day experiment. Book a single session or a package. Either way, your team is left with a shared language for talking about attention and digital wellbeing, and evidence you can take to your leadership team.

Phones and focus

The Scroll Loop

Keynote · 45 minutes

We're all in the experiment: phones, attention and wellbeing.

Why our phones pull us in, and where choice comes in.

Workshop · 45 to 60 minutes

Are you in a Scroll Loop?

Scroll Loop Bingo, noticing your own patterns, and planning your experiment.

How it works
AI and thinking

The Prompt Loop

Keynote · 45 minutes

We're all in the experiment: AI, attention and thinking.

Why AI keeps the conversation going, and where choice comes in.

Workshop · 45 to 60 minutes

Are you in a Prompt Loop?

Prompt Loop Bingo, noticing when AI supports or replaces your thinking, and planning your experiment.

What is a Prompt Loop?
Packages

Half days, away days and development days

Keynote, workshop and experiment together. Choose phones, AI, or both.

Phones

The Scroll Loop package

Half day

  1. 1Keynote on phones
  2. 2Scroll Loop workshop
  3. 3Seven-day experiment
AI

The Prompt Loop package

Half day

  1. 1Keynote on AI
  2. 2Prompt Loop workshop
  3. 3Seven-day experiment
Phones and AI

The whole package

Away day or development day

  1. 1One keynote on phones and AI
  2. 2Two workshops, Scroll Loop and Prompt Loop
  3. 3Seven-day experiment, your team's choice

Teams, graduate schemes and leaders

90 minutes to a full day

For organisations noticing that phones and AI are pulling on focus, and that AI can get the work done while junior staff lose the habit of thinking it through. Framed around productivity, retention and staff wellbeing.

Introductory pricing

For the first organisations and co-working spaces to book, in exchange for a short case study. Until March 2027.

Online

£250

Webinar or Zoom call

A live session for your team, wherever they are.

In person

£500

Plus travel at cost

I come to you for a talk or workshop.

Bigger days

Half days, development days and packages

Scroll Loop and Prompt Loop together, shaped around your team. See the packages

Let's talk

Everything is built around the week: I run the session, your people run the experiment for seven days, and we look at what happened.

Start with a free taster

Online · up to 30 minutes · for a few of your team

I'll run a short session for you online, free, so you can feel the practice and meet me before you book.

For co-working spaces and members' clubs

Co-working spaces are full of people working for themselves, often on their laptops and phones from morning till night, with nobody to set a healthy norm but themselves.

Members' talk

45 to 60 minutes

A relaxed session for your community on phones, AI and digital wellbeing.

Workshop series

A session a month, or a focused week

Regular sessions that build a shared practice across your space.

Community seven-day experiment

Members run the experiment together for a week, with a short review at the end. It gives people a reason to talk to each other, and a shared language for protecting their focus.

Why I do this

I've felt it myself. I was really busy with some exciting work projects and I noticed I was picking up my phone far more, hopping from app to app, dipping into clients' accounts "just to check". Tired eyes, a tight stomach, shallow breathing. Success can equal screen time, and it caught me too. Read the full story

Keeping up with the research is much of my working life, and I want to put it into the hands of the people who can use it.

Katie Brockhurst

Katie Brockhurst spent twenty-five years working inside social media, before turning to what it's doing to our attention and wellbeing. She is a qualified Digital Wellbeing Coach (dip/ICF), trained with Europass Teacher Academy, and leads the digital team for The Common at Glastonbury Festival. Her written evidence to Parliament is published in the Government's review of AI and EdTech. She is the author of the Social Media for a New Age books, and the founder of The Attention Experiment.

Also working with schools? See the schools programme. Want a session focused only on AI? See AI sessions. Booking a speaker for an event? See my speaker page.

Start with a free taster.

Or try it yourself first: start with seven days